Customized Marketing for Design Professionals
Your Vision + Our Expertise = Success
At Hillside Marketing, your vision for growth meets our passion for digital storytelling. We understand that every home design professional, from interior designers to custom builders and luxury décor shops, has a unique story to tell—and a distinct audience they want to connect with.
Working with us means gaining a partner dedicated to magnifying your brand’s presence and polishing your digital footprint. Dive into our menu of customized services that bring your brand to life, engage your ideal clients, and elevate your business to new heights.
Let’s start composing your success story together. Browse our service list and learn how we turn your business goals into reality.
Signature Reach Package
A Complete Marketing Solution
Ready to see your brand soar? Take your business to the next level with our Signature Reach Package, specially crafted for interior designers, luxury home builders, and high-end décor stores. This package is perfect for those ready to partner with a dedicated marketing team that feels like an extension of your own. We focus on getting your brand noticed, engaging your ideal clients, and boosting your market presence.
Marketing Plan/Strategy: We’ll create a custom marketing plan that aligns perfectly with your business goals, ensuring every move we make is effective.
Content Strategy + Planning: Our team will put together a content strategy that tells your unique story and keeps your audience engaged across all channels.
Social Media Management: Keep your social media fresh and engaging with 2 posts per week on Facebook, Instagram, LinkedIn, and your Google Business Page.
Email Marketing: Stay in touch with your clients through monthly emails that are both beautifully designed and professionally written.
Blog Writing: Build your reputation and drive more traffic to your website with one insightful blog post every month.
Direct Mail: Send out direct mail campaigns twice a year to keep your brand top-of-mind for your audience.
Public Relations: Get your name out there as we secure opportunities for you in both local and national publications, online and in print.
Starting at $2,400
Marketing Strategy Package
Your In-House Marketing Game Plan
This package is for those with the in-house resources to implement a marketing plan. We'll start with a deep dive into your current efforts, pinpointing what’s working wonders and what needs a boost. But we don't just identify problems—we solve them.
Based on our findings, we’ll craft a custom roadmap with clear, actionable steps. This comprehensive guide will help you apply our innovative tactics to reach your targets efficiently.
Comprehensive Analysis: A detailed evaluation of your current marketing efforts, highlighting strengths, weaknesses, opportunities, and threats.
Key Insights: Audience insights, market trends, performance metrics, customer feedback, and brand positioning recommendations based on our analysis.
Tailored Recommendations: Specific recommendations detail which marketing vehicles we recommend you invest in and how to use them effectively.
Implementation Roadmap: A step-by-step guide outlining how to execute the recommended strategies, helping you stay on track and achieve measurable results.
Starting at $1,500
Social Media + Marketing Channel Audit
Optimize Your Digital Presence
Get the most out of your social media and marketing channels with our comprehensive audit. We'll ensure your accounts are set up for success, fully optimized to attract and engage your audience. From refining your existing profiles to exploring new platforms, we've got you covered.
Comprehensive Account Review: We'll conduct a thorough review and edit of your Instagram, Facebook, LinkedIn, and Google Business Page to ensure each account is fully optimized for maximum impact.
Keyword and Description Enhancement: Our team will refine your copy and fill out all relevant fields, using effective keywords and descriptions to boost your visibility and engagement.
Additional Channel Assessment: We'll evaluate other potential marketing channels such as X (formerly Twitter), Threads, Pinterest, and Houzz to determine their suitability for your strategy.
Content Recommendations: Receive expert advice on content strategies tailored to enhance your social media presence and overall marketing efforts.
Starting at $750
Social Media
Management Package
Engage and Grow Your Audience
Let us take the reins on your social media presence with our comprehensive management package. We'll handle your daily posts and interactions, ensuring your accounts stay active and engaging while you focus on your business.
By managing your social media platforms, Hillside Marketing ensures consistent and strategic engagement, helping your brand build a loyal following and achieve its marketing goals.
Weekly Posting and Engagement: We’ll manage your Instagram, Facebook, LinkedIn, and Google Business Page, posting regular content weekly. We'll also engage with your audience by responding to comments and interacting with strategic business accounts.
Client-Provided Visuals and Tags: Utilize your professional images and tag your business partners to create a cohesive and professional online presence.
Strategic Hashtag Use: Benefit from researched and strategic hashtags on Instagram to maximize your post reach and engagement.
Monthly Strategy Meetings: Stay aligned with monthly meetings to review performance, discuss new ideas, and refine your social media strategy.
Starting at $1,000
Email Marketing
Newsletter Package
STAY IN TOUCH AND BE OF SERVICE TO YOUR AUDIENCE
Make sure your audience stays connected with you (no matter what happens with social media) through our expertly crafted email newsletters. We'll create a branded template, write compelling copy, and provide strategic insights to make sure your email marketing efforts bear fruit.
Custom-Branded Templates: We design professional, branded templates that reflect your unique style and ensure consistency across all your communications.
Engaging Copywriting: Our team writes captivating and relevant content tailored to your audience, keeping the content of interest and use to your audience and written in your voice.
Strategic Insights: We offer strategic recommendations to improve your email campaigns, ensuring they are targeted and effective.
Analytics and Reporting: Track the success of your email campaigns with detailed analytics and reporting, helping you understand what works best and where improvements can be made.
Starts at $500
Public Relations Package
Amplify Your Brand's Reach
Harness the power of public relations to enhance your brand's visibility and reputation. With our comprehensive PR services, we'll actively seek out opportunities to feature your business in local and national publications, both online and in print.
Media Outreach: We proactively pitch your stories to journalists and editors, ensuring your business gains coverage in relevant publications.
Press Release Creation: Our team crafts compelling press releases that highlight your brand's news, events, and milestones, making them irresistible to media outlets.
Media Relations: We build and maintain relationships with key media contacts to keep your brand top-of-mind for future opportunities.
Strategic PR Planning: Receive tailored recommendations for leveraging PR in your overall marketing strategy, including integrating social media and other digital channels for maximum impact.
Starting at $500
TESTIMONIALS
Some Client Love
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What specific marketing services do you offer for interior designers?We are an interior designers "marketing department" providing strategic marketing services to maximize your business potential. Social media, email, blog, direct mail and PR. When all of these strategies are aligned & working together, then you'll see maximum results.
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What specific marketing services do you offer for custom home builders?We are a custom home builder's "marketing department" - providing strategic marketing services to maximize your business potential. Social media, email, SEO optimized blogs, direct mail and PR. When all of these strategies are aligned & working together, then you'll see maximum results.
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How do you measure the success of your marketing campaigns?Analytics are cool! We look at post performance, engagement, email open rates, visits to your google biz page and website and so much more! Some marketing tactics are harder to track, such as advertising and PR. Through our monthly strategy call, and working together, we will have a good sense of what's working and what's not and adjust our strategy accordingly.
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Can you provide examples of successful campaigns you've run for similar businesses?Our clients see email open rates at 35-50% - well above industry average. And our social media performance is strong across all of our clients. To learn more read the case studies available on our Portfolio page.
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How do you stay updated with the latest trends and technologies in digital marketing?We do a lot of reading! And are always looking for great conferences and events to attend to keep us in the know. We've attended High Point Market, and The Luxury Home Design Summit, among others so that we know what opportunities are available to home industry professionals. While we are not home design experts, we do pride ourselves on staying on top of trends.
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How do you handle content creation, and can we contribute or approve the content?Absolutely! Teamwork makes the dream work! While we know a lot, we will never say we know it all. You know your business best. Collaboration is key. We have developed a streamlined process that includes an opportunity for our clients to contribute and approve all marketing prior to launch. Plus our monthly meetings help keep us all informed.
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What differentiates your agency from others that offer marketing services to the interior design industry?Our success is the story. Our clients have seen their businesses grow, they've earned awards for their work (b/c we've submitted it) and thanks to us, they've been published. We are not like other marketing agencies. We specialize in marketing for your industry and work hard to stay on top of industry trends so that we can best position your business. We aren't throwing spaghetti at the wall. We like to do a deep dive of your business and then provide marketing strategies tailored specifically to you.