
SOCIAL MEDIA MANAGEMENT CASE STUDY
The Willow
An established home interior retailer in Exeter, New Hampshire, steps up its game in the face of new competition.

HILLSIDE MARKETING CASE STUDY
Beating the Competition:
The Willow Social Media Success Story
The Willow, Exeter's premiere home furnishing shop, has been a staple in the community for nearly 30 years. However, with the opening of a new home shop in town, they faced a significant challenge: maintaining their loyal customer base and attracting new clients in the digital age. Recognizing the need to stay competitive, Willow turned to Hillside Marketing to manage its social media and Google business page. This partnership has not only helped them weather the competition but also thrive in an ever-changing market.
That's when she found Hillside Marketing and our Signature Reach Package.
Our Marketing Objectives:
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To establish and enhance The Willow's online presence.
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To attract new and younger clientele while retaining loyal customers.
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To leverage social media and online marketing to boost business during challenging times, including the COVID-19 pandemic.
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To maintain The Willow's status as Exeter's #1 home décor shop.
Our Methodology:
Hillside Marketing implemented a comprehensive online marketing strategy for The Willow, which included:
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Social Media Management: Creating and managing engaging content on various social media platforms to attract and retain followers.
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Google Business Page: Optimizing and regularly updating The Willow's Google business page to improve local search visibility.
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Content Strategy: Developing a content calendar that included promotions, customer testimonials, product highlights, and behind-the-scenes looks at the shop.
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Community Engagement: Encouraging interaction with followers through comments, messages, and social media campaigns to foster a sense of community.
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Analytics and Adjustments: Regularly reviewing analytics to measure success and adjusting strategies as needed to maximize results.
Our Results:
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Increased Online Presence: The Willow now has a robust online presence with a growing number of followers on social media platforms.
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Customer Retention and Growth: The shop has successfully retained its loyal customer base while attracting new, younger clientele.
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Business Resilience: Despite the challenges posed by COVID-19, The Willow has experienced some of its best years in business, thanks in large part to its strong online marketing strategy.
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Enhanced Reputation: The shop's reputation as Exeter's top home décor destination has been solidified, with owner Julie frequently seeking and valuing Hillside Marketing's advice and strategies
The personalized and strategic approach from Hillside Marketing played a crucial role in The Willow's success. By focusing on engaging content, optimizing its online presence, and fostering a strong community connection, The Willow not only maintained but also grew its customer base in a competitive environment. The effective use of social media and online marketing allowed The Willow to navigate the challenges of the COVID-19 pandemic successfully.