
SIGNATURE GROWTH PACKAGE CASE STUDY
Beth Bourque Design Studio
Expanding into a new market meant it was time for a change in marketing.

HILLSIDE MARKETING CASE STUDY
Unlocking New Markets:
Boston Interior Design Business
Opens New Hampshire Branch
Beth, an award-winning Boston-based interior designer, had big plans for her expansion into the Lakes Region of New Hampshire. She was struggling to reach her target audience in this new location. Her previous marketing agency wasn't local, and she felt they didn't understand the NH market. She wanted a team that understood both the design/build industry and the Massachusetts and New Hampshire markets.
That's when she found Hillside Marketing and our Signature Reach Package.
Our Marketing Objectives:
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To boost Beth's business visibility and presence in the Lakes Region of New Hampshire.
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To create a marketing strategy that's perfect for Beth's industry and regional market.
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To grow Beth's social media following and engagement.
Our Methodology:
Hillside Marketing came up with a custom plan for Beth, which included:
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Social Media Marketing: Engaging campaigns tailored to Beth's ideal audience.
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Online Marketing: Strategic ads and content to increase online visibility.
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Events: Organizing events to connect directly with potential customers.
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Direct Mail: Personalized mail campaigns to reach locals.
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Blogging: Regular blog posts to establish authority and offer valuable content.
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Email Marketing: Crafting effective email campaigns to boost open rates and engagement.
Our Results:
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Email Campaigns: Beth's email open rate shot up to almost 60%, showing great targeting and content.
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Social Media Growth: Her social media following kept growing month over month, showing increased engagement and interest.
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Enhanced Partnership: Hillside Marketing’s local market know-how and industry expertise made them true partners in Beth’s business journey.
Hillside Marketing's Signature Reach Package turned things around for Beth. We tackled her marketing challenges and helped her expand into the Lakes Region of New Hampshire. With a smart, localized approach, we improved her marketing metrics and built a foundation of brand awareness in a new market. Now her business is thriving in both Boston and New Hampshire, which is exactly what she'd hoped would happen.