While everyone finds themselves going down the rabbit hole of social media, I’m here to tell you that email marketing isn’t dead! Believe it or not, email is still a powerful tool in building relationships with new and prospective clients, retaining existing clients and ultimately driving new business from repeat clients, referrals and new prospects.
Here’s how to use email marketing to increase client engagement and grow your business.
You Own Your Email List
First and foremost, understand the importance of owning your email list. Unlike social media followers, your email list is entirely yours. If a social media platform changes its policies or your account gets hacked, you could lose those followers.
GOOD NEWS! Email is here to save the day! Once you have permission to email someone, you own that contact information until they decide to unsubscribe. Pretty awesome right?!
Build a High-Quality Email List
There are lots of different ways to build your email list. Of course, beginning with your current and past clients is a great start, but you can also capture new leads through your website sign-ups, on social media. Don’t forget to gather emails at events you host or attend, or any consultations you provide. What we’re really saying is that you should capture email addresses at every opportunity you
get!
Write Irresistible Subject Lines
A good subject line will grab the attention of your email recipient and they just won’t be able to resist opening it! Keep it short if you can. Concise, catchy subject lines stand out from the pack! Utilize emojis if it fits within your brand to really be seen!
Showcase Your Work
Email is a great way to share high-quality images of the projects you have completed. What’s even better is that you can provide details about the project, the challenges you may have come across and how you solved them. Your clients and prospective clients want to know what it’s like to work with you. Use this opportunity to share what sets you apart! Explain your process and how you will manage each step of their design build project.
Use Clear Call-to-Actions (CTAs)
Sharing your projects, news and updates about your business is great, but what do you want your email recipient to do next? Be sure to include a clear call to action so they know exactly what to do! Some examples include asking prospects to book a consultation, visit your website, or follow your social media channels.
Make it easy for them to take the next step.
Optimize for Mobile
Sharing your projects, news and updates about your business is great, but what do you want your email recipient to do next? Be sure to include a clear call to action so they know exactly what to do! Some examples include asking prospects to book a consultation, visit your website, or follow your social media channels.
In today’s digital age, a user-friendly design is the key to success. Keep it short, easy to read and even easier to interact with on mobile devices.
Analyze and Adjust
Utilize the analytics provided by your email marketing software to track open rates, click-through rates, and other metrics. This data is powerful for understanding what works and what doesn't. Knowledge is power, so use this data to adjust your email strategy.
Consistency is Key
Like most marketing efforts, consistency is key! You can’t email your customer base once or twice a year and then expect them to be loyal, life-long clients, you need to stay in touch, communicating with them at regular intervals! There’s an old saying that I used to tell my kids, “You get what you give.” I think it applies to your email strategy too! Be sure to send regular updates about your business to keep your audience engaged.
Of course, it’s a fine line to keeping your client base engaged and overwhelming them. Create a consistent and attainable email schedule that provides interesting and useful updates.
Respect Your Subscribers
Email isn’t for everyone. Don’t be offended if someone unsubscribes from your list. They may not have been your ideal client in the first place. Or they just may not be ready to purchase and will resubscribe down the road. Whatever the reason, make sure there is an easy way for subscribers to opt-out if they choose.
Have we convinced you yet?
Email marketing remains an essential tool for interior designers and custom home builders to engage clients, showcase their work, and grow their businesses. By building a high-quality email list, crafting compelling subject lines, showcasing your projects, and maintaining consistent communication, you can create a powerful email marketing strategy that drives results.
Ready to elevate your email marketing strategy?
At Hillside Marketing, we specialize in helping interior designers and custom home builders stand out. Contact us today to schedule a discovery call and learn how we can help you increase client engagement and grow your business. Don’t forget to follow us on Instagram and Facebook for more marketing tips and insights!
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Disclaimer:
The information provided in this blog is for general informational purposes only. It is not intended to serve as a substitute for a personal consultation with Pam Oulundsen or specific business advice tailored to your individual circumstances. While we strive to ensure the accuracy and relevance of the content, Hillside Marketing does not guarantee the completeness, accuracy, or timeliness of any information provided. Readers are advised to seek professional guidance tailored to their specific needs before making any business decisions.