EMAIL MARKETING NEWSLETTER CASE STUDY
Seacoast New Hampshire
Realtor, Mary Strathern
How serving her audience and staying connected via monthly email newsletters keeps this realtor selling homes through market ups and downs.
HILLSIDE MARKETING CASE STUDY
From Inbox to Sold: The Power of
Seacoast New Hampshire’s Email Marketing
Mary Strathern, a prominent realtor in Exeter, has been collaborating with Hillside Marketing for over eight years. In a competitive real estate market, Mary understood the importance of a robust online presence and effective communication with her audience. Hillside Marketing provides both social media and email marketing services, crafting a coordinated strategy to maximize its reach and impact.
Our Marketing Objectives:
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To increase engagement with potential and current clients through email marketing.
To provide valuable content that keeps recipients eager to open and read newsletters.
To enhance Mary’s brand recognition and reputation in the Exeter real estate market.
Our Methodology:
Hillside Marketing developed a comprehensive email marketing strategy for Mary, which included:
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Custom Email Campaigns: Designing and sending two tailored emails each month.
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Valuable Content: Creating newsletters filled not only with new property listings but also with helpful real estate tips and local resources.
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Audience Segmentation: Targeting specific groups within Mary’s email list to ensure relevant content reaches the right people.
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Engaging Design: Ensuring each email is visually appealing and easy to navigate.
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Performance Tracking: Monitoring open rates and engagement metrics to continuously improve the strategy.
Our Results:
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High Open Rates: Mary’s emails achieve an impressive open rate of 40-45%, well above the industry average.
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Eager Recipients: The content strategy ensures that recipients are always eager to open their newsletters, appreciating the blend of new listings and valuable information.
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Strong Social Media Feedback: Beyond email marketing, Mary’s social media presence, also managed by Hillside Marketing, receives praise for its effectiveness and strong brand recognition.
The success of Mary’s email marketing strategy is rooted in the quality and relevance of the content. By providing useful information alongside property listings, Hillside Marketing has helped Mary build a loyal audience that values her insights. The high open rates and positive feedback from recipients demonstrate the effectiveness of this approach.
Additionally, the coordinated effort between email marketing and social media has created a consistent and recognizable brand for Mary. This synergy amplifies her reach and reinforces her reputation as a knowledgeable and reliable realtor in the Exeter area.
Hillside Marketing’s tailored email marketing strategy has significantly contributed to Mary Strathern’s success in the real estate market. The high engagement rates and positive feedback highlight the importance of providing valuable content and maintaining a strong online presence. This case study illustrates how effective email marketing, combined with strategic social media management, can enhance a realtor’s business and brand reputation.